Sundae School
Sundae School
Sundae School
Hemp-based Skincare Line (2024)
Hemp-based Skincare Line (2024)
Hemp-based Skincare Line (2024)
Hemp-based Skincare Line (2024)
SCOPE OF WORK
SCOPE OF WORK
SCOPE OF WORK
Product Design
Product Design
Packaging Design
Packaging Design
Graphic Design
Graphic Design
Photography
Photography
Background
Background
Background
Seeing potential for sundae school to grow beyond apparel and cannabis, I explored how the brand could extend into hemp skincare. with a strong brand rooted in playfulness, Korean heritage, and high design, the goal was to create a hemp-infused skincare line that felt both functional and sensorial.
Seeing potential for sundae school to grow beyond apparel and cannabis, I explored how the brand could extend into hemp skincare. with a strong brand rooted in playfulness, Korean heritage, and high design, the goal was to create a hemp-infused skincare line that felt both functional and sensorial.
Seeing potential for sundae school to grow beyond apparel and cannabis, I explored how the brand could extend into hemp skincare. with a strong brand rooted in playfulness, Korean heritage, and high design, the goal was to create a hemp-infused skincare line that felt both functional and sensorial.
This project focused on extending their identity through culturally grounded ingredients like matcha and rice water, playful product naming, and forms that speak to beauty’s softer side of stoner culture.
This project focused on extending their identity through culturally grounded ingredients like matcha and rice water, playful product naming, and forms that speak to beauty’s softer side of stoner culture.
This project focused on extending their identity through culturally grounded ingredients like matcha and rice water, playful product naming, and forms that speak to beauty’s softer side of stoner culture.
Brand Identity
Brand Identity
Brand Identity
Understanding the Visual Language
Understanding the Visual Language
Understanding the Visual Language
Sundae School’s brand identity blends playful rebellion with minimalist sophistication, fusing korean and western aesthetics through clean design, muted neutrals, soft pastels, and bold blacks.
Sundae School’s brand identity blends playful rebellion with minimalist sophistication, fusing korean and western aesthetics through clean design, muted neutrals, soft pastels, and bold blacks.
Their tone is witty, youthful, and conversational—positioning cannabis as a lifestyle through inclusive visuals and educational, exploratory content.
Their tone is witty, youthful, and conversational—positioning cannabis as a lifestyle through inclusive visuals and educational, exploratory content.
Concept Direction
Concept Direction
Concept Direction
Opportunity Space
Opportunity Space
Opportunity Space
The goal was to create a skincare line that combines traditional asian beauty rituals with hemp-based formulations, targeting consumers who appreciate cannabis culture and an elevated skincare experience.
The goal was to create a skincare line that combines traditional asian beauty rituals with hemp-based formulations, targeting consumers who appreciate cannabis culture and an elevated skincare experience.
The goal was to create a skincare line that combines traditional asian beauty rituals with hemp-based formulations, targeting consumers who appreciate cannabis culture and an elevated skincare experience.
Minimalist and Clean
Minimalist and Clean
Minimalist and Clean
Cannabis or Biblical Reference
Cannabis or Biblical Reference
Cannabis or Biblical Reference
Gender Neutral Appeal
Gender Neutral Appeal
Gender Neutral Appeal
Playful, Sophisticated, and Culturally Fused
Playful, Sophisticated, and Culturally Fused
Playful, Sophisticated, and Culturally Fused
Exploration
Exploration
Exploration
Concept Development
Concept Development
Concept Development
To align with sundae school’s existing design language while keeping costs low, I prototyped a lip “pot” using 3D printing and laser-engraved metal tins, inspired by their gummy packaging.
To align with sundae school’s existing design language while keeping costs low, I prototyped a lip “pot” using 3D printing and laser-engraved metal tins, inspired by their gummy packaging.
The primary packaging was intentionally kept simple and standard
to support easier production, while the secondary and tertiary
elements became a space to express the brand's personality
through irreverent, religious-inspired naming and playful graphics
that reflect sundae school’s witty and culture-blending identity
Building from these conceptual assets, I translated the imagery into tangible outputs—refining typography, color, and composition to create scalable systems for graphics, signage, social content, and in-store printed collateral.
Packaging Design
Packaging Design
Packaging Design
I focused on making the product packaging cost-efficient and strategically optimized, based on market research and an understanding that sundae school is still a growing brand with diverse product lines.
I focused on making the product packaging cost-efficient and strategically optimized, based on market research and an understanding that sundae school is still a growing brand with diverse product lines.
The packaging maintains the brand’s signature sleek and clean aesthetic,
consistent with their existing cannabis offerings.
The packaging maintains the brand’s signature sleek and clean aesthetic, consistent with their existing cannabis offerings.
Lip Balm 80 x 50 x 15mm / 3.1" x 2" x 0.6" (LxWxH) 2.06 OZ
Lip Balm 80 x 50 x 15mm / 3.1" x 2" x 0.6" (LxWxH) 2.06 OZ
Lip Balm 80 x 50 x 15mm / 3.1" x 2" x 0.6" (LxWxH) 2.06 OZ
Moisturizer 33mm X 155mm (W X H) 1.7 OZ
Moisturizer 33mm X 155mm (W X H) 1.7 OZ
Moisturizer 33mm X 155mm (W X H) 1.7 OZ
Serum (W X H) 33mm X 125mm 1 OZ
Serum (W X H) 33mm X 125mm 1 OZ
Serum (W X H) 33mm X 125mm 1 OZ
Tertiary packaging
Result
Result
Result
Where It Landed
Where It Landed
Where It Landed
Designed a three-product skincare line for Sundae School that reinterprets traditional Asian beauty rituals through hemp-based formulations.
Designed a three-product skincare line for Sundae School that reinterprets traditional Asian beauty rituals through hemp-based formulations.
The collection speaks to consumers who appreciate cannabis culture but seek a more elevated, ritual-driven skincare experience, extending the brand beyond lifestyle into daily self-care.
The collection speaks to consumers who appreciate cannabis culture but seek a more elevated, ritual-driven skincare experience, extending the brand beyond lifestyle into daily self-care.
NEXT WORK
Emotional Furniture Index
Emotional Furniture Index
Design Research (2025)