Wellness Concept Identity (2026)
Wellness Concept Identity (2026)
Wellness Concept Identity (2026)
Wellness Concept Identity (2026)
SCOPE OF WORK
SCOPE OF WORK
SCOPE OF WORK
Brand Identity
Brand Identity
Visual System & Assets
Visual System & Assets
Logo Design
Logo Design
Motion & Environmental Graphics
Motion & Environmental Graphics
Social & Email Assets
Social & Email Assets
Background
Background
Background
7EVN is a future-facing retail environment centered on experimentation, performance, and emerging technology. As the flagship evolved, there was a clear need for a wellness presence that could exist within this context without resorting to conventional wellness aesthetics or interrupting the pace of the space
7EVN is a future-facing retail environment centered on experimentation, performance, and emerging technology. As the flagship evolved, there was a clear need for a wellness presence that could exist within this context without resorting to conventional wellness aesthetics or interrupting the pace of the space
7EVN is a future-facing retail environment centered on experimentation, performance, and emerging technology. As the flagship evolved, there was a clear need for a wellness presence that could exist within this context without resorting to conventional wellness aesthetics or interrupting the pace of the space
7EVN was developed as an internal wellness identity for tm:rw. I designed the brand and visual language from the ground up to introduce moments of balance, recovery, and regulation—without softening the technological edge of the environment. The goal was not to create contrast through opposition, but through restraint.
7EVN was developed as an internal wellness identity for tm:rw. I designed the brand and visual language from the ground up to introduce moments of balance, recovery, and regulation—without softening the technological edge of the environment. The goal was not to create contrast through opposition, but through restraint.
7EVN was developed as an internal wellness identity for tm:rw. I designed the brand and visual language from the ground up to introduce moments of balance, recovery, and regulation—without softening the technological edge of the environment. The goal was not to create contrast through opposition, but through restraint.
Brand Identity
Brand Identity
Brand Identity
Understanding the Visual Language
Understanding the Visual Language
Understanding the Visual Language
The visual language of 7EVN is defined by tension: softness held within structure, calm embedded in performance, stillness existing alongside motion.
The visual language of 7EVN is defined by tension: softness held within structure, calm embedded in performance, stillness existing alongside motion.
Rather than relying on overt signifiers of wellness, the system draws from the body itself—skin, pressure, breath, weight, and release. Imagery emphasizes tactility and presence. Composition favors closeness and crop. Motion is slow, deliberate, and continuous.
Rather than relying on overt signifiers of wellness, the system draws from the body itself—skin, pressure, breath, weight, and release. Imagery emphasizes tactility and presence. Composition favors closeness and crop. Motion is slow, deliberate, and continuous.
The concept prioritizes continuity over interruption. There is no before and after. Only states of movement, pause, tension, and release.
The concept prioritizes continuity over interruption. There is no before and after. Only states of movement, pause, tension, and release.
Concept Direction
Concept Direction
Concept Direction
Brand Narrative
Brand Narrative
Brand Narrative
7EVN defines wellness as a system of alignment across seven dimensions: physical, emotional, mental, social, spiritual, environmental, and technological. These dimensions are treated as concurrent and interdependent rather than hierarchical or sequential.
7EVN defines wellness as a system of alignment across seven dimensions: physical, emotional, mental, social, spiritual, environmental, and technological. These dimensions are treated as concurrent and interdependent rather than hierarchical or sequential.
This framing positions wellness as a continuous condition rather than a destination. There is no before and after, no transformation narrative—only ongoing calibration. The concept directly informs the identity’s restraint, neutrality, and emphasis on continuity over expression.
This framing positions wellness as a continuous condition rather than a destination. There is no before and after, no transformation narrative—only ongoing calibration. The concept directly informs the identity’s restraint, neutrality, and emphasis on continuity over expression.
The logo translates the concept directly into form: seven parallel, continuous lines moving in alignment rather than resolving into a closed symbol. This expresses balance without hierarchy and continuity without endpoint, reinforcing wellness as something lived within the system rather than visually consumed.
Building from these conceptual assets, I translated the imagery into tangible outputs—refining typography, color, and composition to create scalable systems for graphics, signage, social content, and in-store printed collateral.
The logo translates the concept directly into form: seven parallel, continuous lines moving in alignment rather than resolving into a closed symbol. This expresses balance without hierarchy and continuity without endpoint, reinforcing wellness as something lived within the system rather than visually consumed.
#e0ddd4
Creme
#adb8a2
Sage
#44432b
Forest Grey
#c2cbd3
Grey Azure
#4a4233
Muted Brown
Email Design
Email Design
Email Design
Social Campaign
Social Campaign
Social Campaign
NEXT WORK
tm:rw
tm:rw
Brand Identity (2025)